Knowing what results you need and what success looks like means your website can start working for you as a real business tool to deliver results. Weather you are a business or a charity or club you can always define success and measure results.
It is important to realise that your website is like a store or office location, setting it up right is like getting you into a better street, with better signage so you are more likely to be found and people are more likely to walk through the doors. This is SEO.
Making it look good, has similar goals to a physical office or store, the better it is presented and the nicer the customers experience there is, the more likely they are to choose you or ask questions. This is design and production.
The words are like your team, giving people the right information and asking the right questions to close a sale are what get you your leads. This is content.
To be successful, we need to get these things right. But every business is unique, that’s what makes them special, so the SEO, design and content that drive your website are steered by understanding you, your business and audience.
First we define what success looks like by understanding who your audience is, what their pain-points are, that the most important ones are, and how you help them overcome those pain-points.
Next we understand what your business objectives are for the website. This could be, increased leads, greater sales, more conversions, more downloads or something else.
We then convert these into real, trackable metrics and goals so we can understand how the website is working for you.
We then circle back around to the content of the website, making sure this is right at the start, moving through to the design and production of the website so the output is a website that not only has good SEO, design and content but also has real, measurable success criteria and works as a strong business tool.